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| Dr Phil McGraw in Jackson County on 9 October 2008. Courtesy Craig O'Neal. CC-by-NC-ND-2.0 |
Dr Phil McGraw is Americas therapist. Since Oprah Winfreys beef with beef in 1998 in Amarillo, TX, his tough love tactics have made him a household name. Dr Phil aired in first-run syndication from 2002-23 for twenty-one series (on NBC 3 and CW 6 in CNY). Now he and his wife Robyn have returned to their North Texas/South Oklahoma roots and moved back to the DFW area and started Merit Street Media. While there have been bumps along the road, Merit Street has taken the brand to a new place. However, less than half the country can get it on terrestrial or even cable if they don't want to get the app or their streaming service doesn't provide it yet either. Dish and DirecTV have it coast to coast, as do some streamers. RabbitEars have an affiliate list with some major markets and smaller cities. On Merit Streets own site, you just put in your zip code as would with the old guard to see how to watch in your area (this is how you "Check your local listings" in todays world). In mine, all three major station groups have room on their tiers, while the flagship in the tri-state carry Merit Street on two smaller stations, one being frontline and the other with two more upstart networks that need their own articles, which will have to wait for another day, since I've focused more on the sister blog lately and other other one on occasion. It'd take forever to canvas roughly 200 markets to see who has room, but even the lowest rated ones (population-wise by the Nielsens standards) could somehow squeeze it in somewhere.
Dr Phil is as much a quotefest as Yogi Berra or any classic film, and his southern wisdom guides me to this day, and I could use him with my own personal issues, even though his Primetime show is not quite the same as its predecessor. He is now independent from CBS/Paramount, which is about to change hands again, which may have been a factor in breaking out of LA and the post-postwar studio system (the infancy of television was a catalyst for the studios' spinoff of cinemas, but not right now).
