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Sunday, January 28, 2024

MyNetworkTV in Miami and Boston

 

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MyNetworkTV was founded in 2006 by Fox after the merger of the WB and UPN formed the CW (now owned by Nexstar) in order to fill the vacuum. Today, it's more of a syndication service much like its sister network in early days. Ironically, two of the largest DMAs on the east coast no longer have a MyNetworkTV affiliate of their own. It could be that it never had high ratings to begin with, exacerbated by the rise in streaming services. Even smaller markets still have it. It depends more on reruns now and stopped having original shows such as English-language telenovelas (Latin American style soaps) and wrestling, which moved to cable.

In Boston, WSBK 38 went back to their indie roots once more (formerly on cable well into UPN days when some other areas had yet to get theirs until SyndEx made 38 useless). Non-network rival WHDH 7 could either have their main channel be the affiliate, or put it on .3.

In Miami and Ft Lauderdale, WBFS 33 could make a late switch. It's one the biggest markets in the South, of course. Then, you wonder if any small towns are missing out.

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