Remember when commercials were more folksy and not all dross? Pepperidge Farm remembers!
The idea of commercials go all the way back to the Depression days of radio when Oxydol sponsored what we call soaps hence the name (mainly Ma Perkins). They weren't as long by the time TV came around. Over time they have varying quality. For me if I don't like a commercial I will boycott the advertiser if possible until it's pulled if it's something I'd buy otherwise it does what it's intended for me to do; make me give into their dross message and validate it. There are those who would avoid a product if it sponsors a show they protest and this has happened. PBS are the antithesis of commercial TV and the closest thing to a commercial sponsor would be when a company contribute what would be construed as a tax write-off like the Chubb Corporation.