Not the actual logo but I had the TV Quick one saved and decided to work with that.
TV Guide had launched back in 1953 when people were just starting to buy television sets here in the US. Newspapers would have listings of their own. Of course technology changed over the past three generations and counting and then some. There would be more options and competition. TV Guide would have a local edition for each cluster market (where I used to live would have one for the local cable system as it was between two markets yet was part of the big one). The paper would have a poor mans version on Sunday (most still do though mine has been pared down in recent years) which listed what channels were offered in each town. Many in the '90s provided codes for VCR+ remotes which eased programming the VCR which has now gone the way of the Telex machine thanks to DVD and DVR! An obscure magazine called Happiness (a cheap cross between Guideposts and Readers Digest that used to be in the free section at the cornershop) even used to have truncated national monthly listings. Large listings magazines geared towards satellite subscribers were available on newsstands. On TV there was the Prevue Channel (later TV Guide Channel and now Pop), Zap2It or something else though digital receivers with interactive guides have made the older kind available only on non-digital standard lineups. As for papers some may not have the listings during the week anymore with the decline of print media when most people can just go online anyway to see what's on. A lot of them now aren't even in circulation all week long or you have to pick one up yourself like in my area. Meanwhile, TV Guide about a decade back became a full size magazine and since then only have national listings for print and I stopped buying it as it was no longer what I grew up with, although the local bookshop used to have back issues but I doubt they do today due to a change in ownership and possible lack of interest. Still Homer Simpson can remember when TV Guide was the few things he ever bothered reading!