I'll just let someone else design a more polished professional logo.
As a small but border community market, Watertown in has been behind in catching up with the bigger cities. CBS 7 WWNY used to be the only station on the US side of the St Lawrence Valley and then there was CBC 11 CKWS in Kingston, ONT which is even on cable down NY 12 in Utica. One of the owners of WLOT has passed on a decade ago while affiliated with UPN and his partner went to court but the station had gone dark and awaits a new FCC licence as NBC has to be brought in by NBC 3 WSTM in Syracuse who may boost their signal but myNetworkTV isn't even on Time Warner Cable there yet (the carriage dispute the former owners had with them makes recent ones pale in comparison). Once these stations are on air, they also have to make sure Dish Network (given what they just went through with myTVs sister station), DirecTV, and FiOS in the US and Cogeco, Vidéotron, Bell TV, Shaw Direct and Rogers in Canada (eastern Ontario) will all be willing to carry them. They'd also have to see which programs in syndication haven't already been picked up by CBS 7, ABC 50, Fox 28, or the CW. A tower in Rutland, NY may still be standing but one will have to be closer to Landsdowne or Cornwall across the seaway. A property on county route 100 near Salmon Run Mall west of I-81 may still be vacant and could even hold a small studio yet something better in Jefferson County may be available. More as this develops. WLOT obviously stands for Watertown Lake Ontario Television or Watertown Lake Ontario Thousand Islands (small town so I know) while WBQZ refers to the WB which they were supposed to have but that was merged with UPN into the CW already near 10th Mountain. QZ can mean Quick Zone! I'd get onetime resident Viggo Mortensen to film a station ID promo if he's willing to do so.